Competence, Attractiveness, and skills development

An attractive industry for future employees

No steel gets stronger and no market becomes bigger without competent and motivated employees. Old ideas about industry, new life ideals, gender stereotypes, vocational and educational choices, and demographic change mean that companies today have more difficulty finding the right skills.

Innovation and growth through attractiveness and competence are promoted by efforts that ensure the knowledge of the current and long-term competence needs, as well as:

Increases understanding of structures, performances and traditions
Ensures focus on gender in all activities and projects
Increases business-driven interaction between traditional businesses and new service companies as well as knowledge development and efforts for innovative organisation